Hello!
In keeping up with my promise of a blog post each month I’ve decided to get back to the basics. Part of the challenge I have had in putting these out each month is content. Well, that and my work schedule. Now, that I am in Oregon, I have a lot more time on my hands and quite honestly I am still figuring out what my “flow” looks like daily. When you are used to going to a job site each week, that was my flow. Work looks a lot different these days. I’m doing more Zoom consults, building webinars and decks for speeches, planning for the upcoming shows, and living life. What I am not doing, is going to job sites every day. I miss it, I am not going to lie. It is what lights me up and drives me. That being said, I made a promise to myself that I would start to create work that is passive income. I’m 57, and as my very good friend from my days at Fred Segal said to me “Your workload is unsustainable, you are going to break down if you don’t slow down”. I took this to heart. A LOT of friends, (my bestie and husband included) have told me this but coming from her, a GIANT in the world of fragrance, and someone who is so driven but has also made a lot of changes over the last few years. it suddenly struck home. I am not getting any younger and, yes, I feel like I have been on a giant hamster wheel for years. I love it, I still do. But, its time to start creating something new. Now that I am finding myself with more time at a desk, I am creating more content. I’m finding my groove on TikTok, creating more Show Me Your Store series episodes but the blog has been a challenge. What do I write about when I am on social media talking about all the things that I would write about in a blog? What is interesting? What do people want to hear or learn about? What will people find value in without annoying them that there is yet another email in their inbox? I’ve decided that it’s time to get back to the basics! We are starting with the top tips from my time at Anthropologie. Each month we are going to dive deeper than I have been able to in Reels and TikTok, I will include examples and links to the things I love and use often. And, I am going to talk about the why. Why is it so important to raise your standards and why a lot of these things, if not all of them, will make a difference in how your store looks and feels. My hope and wish is that you find value, inspiration and real-life solutions to help you stand out in the retail world. It all begins June 1st.
Xo, Michelle
