EP 121: MERCHANDISING FOR THE HOLIDAYS

A native of the Pacific Northwest, Susan Esayian has been working in the gift industry professionally for 26 years in a variety of roles. She’s done it all, from merchandising Kitchen-Aid mixers to buying fine tableware. She even carried a four-poster bed up a mountainside for a catalog photoshoot... and that was just in the first 10 years!

Since then, Susan’s kept herself immersed in the gift industry as a buyer for a hospital gift shop and a merchandiser for several wholesale showrooms and retailers. For Susan, retail is not just a job, but a career that she’s inspired by and passionate about more every day.

Michelle and Susan talk about retail, merchandising, including the good, the bad, and everything in between. Susan shares her retail journey, complete with a ton of fun stories, from the very beginning to where she is today. They discuss how she took the leap from the corporate world to freelancing, the importance of hospital gift shops, retail displays, and much more. 

What’s Inside:

• How Susan made the leap from the corporate world to freelancing.
• Stories from Susan’s merchandising journey.
• The importance of hospital gift shops and retail displays.

Mentioned In This Episode:
Susan on Instagram
Susan on LinkedIn
MC Design Academy on YouTube