EP 185: REPLAY: COMMUNITY OVER COMPETITION WITH ASHLEY ALDERSON

Hailing from North Dakota, where her nearest shopping opportunity was over 300 miles away, Ashley Alderson longed for a place online to find and shop the boutiques she loved all over the country, together in one place. "There must be a place for shoppers like me who love boutiques to find them all—and a place where boutique owners themselves can connect to find resources & grow," Ashley thought.

Ashley’s background in business, marketing, and economic development fueled the desire to simply make life easier for small businesses by providing them with training, exclusive savings, events, and wholesale shopping in one simple place. And all in the name of COMMUNITY over COMPETITION since
2013. Today, The Boutique Hub & Shop The Best Boutiques are the central connection point for the retail industry, providing a daily membership packed with resources, live events, signature courses, wholesale shopping, daily networking and a consumer-facing marketplace for boutiques.

Ashley is a wife, busy momma of 3, jewelry junkie, barrel racer, cancer survivor, basketball fan, speaker of sarcasm, and heart for those with a dream. Just this year, The Boutique Hub launched Hubventory, a wholesale marketplace built by the boutique industry for the boutique industry with curated & trusted brands, creative inventory planning, smart integrations and membership perks.

Here, Ashley shares how she built her career out of humble beginnings in North Dakota and what inspired her to create The Boutique Hub. She dives into the reasons why she values community over competition and how it’s helped her grow and expand over the years. Ashley also shares all the details of her subscription model, her signature planner, the magic of her live events, and much more!

MC Design Academy is designed to be a space where I get to share my expertise with you, where you'll get to learn all about visual merchandising, design, display, retail, and everything in between. Come along as I practice my craft and be sure to like, subscribe, and follow our socials to keep updated. See you in the merchandising land of MC Design Academy!

What’s Inside:

• The story behind The Boutique Hub’s creation
• Why Ashley values community over competition
• What it’s like at one of Ashley’s live events

Mentioned In This Episode:
The Boutique Hub Website
The Boutique Hub on Instagram
The Boutique Hub on Facebook
The Boutique Hub on YouTube
Hubventory Website