EP 189: A LEGACY OF LACE WITH LARISA OLSON

Larisa Olson grew up in Chicago, the daughter of an entrepreneur who purchased a failing framing and furniture business and revitalized it. After many crazy adventures, Larisa studied set and costume design in the UCLA master’s program. Over the years, she also spent much time immersed in her father's framing showroom as the showroom coordinator (she had to organize a very chaotic business!) 

Years later, after more adventures, including some time in real estate, her father encouraged her to purchase a business: Chantilly Lace, a tiny rundown lingerie shop in the middle of one percent, white bread America. She has since revamped the business and turned it into one of this country’s lingerie powerhouses. Chantilly Lace is estimated to be one of the top five largest lingerie and swim shops in the nation.

Here, Larisa tells the amazing story of how she brought Chantilly Lace from its humble beginnings to monumental retail success. She shares how the store evolved over the years, from window displays to major renovations, and how she broke the rules of retail. Larisa also shares her customer service strategies for driving more lingerie and swim sales, how she flipped the script on merchandising, details of her customer newsletter and employee referral program, and more.

What’s Inside: 

• How Larisa transformed Chantilly Lace and grew a lingerie empire
• Larisa’s unique customer service strategy 
• How Larisa flipped the script on lingerie and swim merchandising

Mentioned In This Episode:
Chantilly Lace on Instagram
Chantillyfavorites.com