EP 33: HUMANIZING RETAIL WITH STELLA ADENA OF RANCHO RELAXO

Stella grew up in Ohio and studied Economics and Japanese at Princeton University. Stella made a career change at 30 from investment banking to fashion. She moved from San Francisco to New York where she worked her way up at iconic American brands Liz Claiborne, Limited Brands, Henri Bendel and Ralph Lauren.

Stella always fantasized about moving to California. She vividly remembers the debut of Beverly Hills 90210 and wanting to have a life of pool parties. After 7 years in both San Francisco and New York, she felt she won the career lottery by getting a job as the Director of Retail at a private equity company that invests in the leisure space in the Palm Springs area. Stella spent 8 years as the Director of Retail at KSL Resorts, buying for 5 Star, 5 Diamond and resorts on the National Historical registry including The Hotel Del, La Quinta Resort, Arizona Biltmore, The Homestead, Grand Wailea, Miraval, The Grove Park Inn, La Costa, and Monarch Beach Resort.

Catering to a guest on vacation is a passion for Stella. Her mission is to give that guest a physical manifestation of their time of leisure so they can keep that memory alive. Life presented a crossroads to Stella when her company relocated to Irvine. Stella had found her home in Rancho Mirage and needed to create her own way. This is when Rancho Relaxo was born.

Instagram: https://www.instagram.com/ranchorelaxoca/
Facebook: https://www.facebook.com/RanchoRelaxoCALI
YouTube: https://www.youtube.com/channel/UCoqnA0XRjY9cUeW016NEVGg
LinkedIn: https://www.linkedin.com/company/54284245/admin/
Invest: https://ranchorelaxoca.com/invest-in-rr/
Corporate Events: https://ranchorelaxoca.com/corporate-events/

This week’s episode  is brought to you by Fine Lines Company, a west coast wholesale rep agency with showrooms in LA, Las Vegas and Seattle. Fine Lines represents over 50 fabulous gift, fashion + home lines.