EP 63: REACHING THAT CAPTIVE CUSTOMER!
After over a decade working in advertising agencies on both Madison Avenue in NYC and in Los Angeles, Meredith turned her passion for marketing to retail marketing and merchandising when she and her husband Michael, a pharmacist, purchased the historic Fair Oaks Pharmacy in 1990. Together they restored it and added the iconic soda fountain which became an instant success along Route 66 and the site of a host of numerous television and movie shoots. In 2010 Meredith and Michael bought Webster’s Community Pharmacy in Altadena, CA. As with The Fair Oaks Pharmacy, the goal was to restore and revitalize this neighborhood independent pharmacy to its former glory days by adding a versatile gift and fashion accessory boutique, along with updating the pharmacy to include state-of-the-art technology.
Michelle & Meredith, Co-Owner, Marketing & Merchandising Director, for Websters Pharmacy talk gift departments within pharmacies, how it’s evolved over the years and how to reach this unique, captive customer.
This week’s episode is sponsored by Fine Lines Showroom, a west coast wholesale rep agency with showrooms in Los Angeles, Las Vegas and Seattle representing over 50 fabulous gift, fashion + home lines.
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