EP 71: CULTIVATING JOY
Michael Schultz is the co-owner and creative eye of Cursive New York, which operates 2 stores in New York City. Cursive is a tightly focused concept with the simple mission of cultivating joy. Michael, along with his husband, Douglas Duncan, have established Cursive as a strong and forward voice in the industry. Cursive offers gift, stationery, home and lifestyle products and is constantly evolving. Cursive operated in New York City’s iconic Grand Central Terminal for 11 years and within ABC Carpet & Home for 15 years, until the Covid-19 pandemic upended those long runs.
Making lemonade out of lemons, Schultz and Duncan doubled down on New York and opened 2 shops in New York’s West Village neighborhood, 4 blocks apart. One shop is true to the original Cursive vision, while Cursive Home is the brands extension into home goods. Says Schultz, “We began our career in the Meatpacking District 25 years ago. It’s wonderful being back, so close in the West Village. It’s the best place in New York!” I guess you can go home again.
Michelle & Michael discuss all things merchandising from large square footage, to dealing with high foot traffic locations (Grand Central Terminal!) to creating the individual look for your store & how important it is to not fall in love with your merchandise. After listening to this episode you will see why Cursive New York was chosen as one of the 10 BEST NEW SHOPS by The Shopkeepers
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