EP137: BEING SOBERISH WITH MEHRNUSH SAADAT

This week’s episode is sponsored by Fine Lines, a west coast wholesale rep agency with showrooms in Las Vegas and Seattle representing over 50 fabulous gifts, fashion + home lines.

Mehrnush Saadat started out in retail at the age of 15 on the floor at Upton's - if anyone remembers that store! From there, she went on to work in other retail organizations, primarily in cosmetics: Lancôme, Tony and Tina, Paula Dorf, and Origins (to name a few).

In college, Mehrnush obtained her BA in International Relations and shortly thereafter, became a licensed realtor. Although she continued to work as a realtor until 2016, Mehrnush decided to go to law school at Georgia State College of Law in 2011. Her area of passion was international business. She had one internship in London and another in Dubai, but her heart wouldn’t let her leave Atlanta.

Because Atlanta isn’t exactly known for international business law, Mehrnush went back to what she knew best after school: real estate. She started her legal career in real estate law as a closing attorney. As time went on, Mehrnush decided that she wanted to create something different than what she had seen in the industry over the last 11+ years as a realtor.

In 2016, she started Blue Ink Title on a whim with a lot of faith and determination. After six successful years as a legal entrepreneur, in April 2022, she merged her law practice with Ganek PC, a larger real estate closing firm that has been in business for over 45 years.

Although she wasn’t quite sure what it would be exactly, Mehrnush knew she was ready to pursue another venture. She knew the best parts of creating Blue Ink Title were in the creation process. The startup part, although stressful, was what she loved most. And then, this past New Year’s Eve, her latest venture Soberish was born. Soberish is a non-alcoholic bottle shop and cannabis boutique that is #redefininghappyhour.

Here, Mehrnush shares her amazing story of how her career journey led her to the entrepreneurial world. Michelle and Mehrnush discuss what inspired her to start Soberish and what piqued her interest about the sober curious movement. They also chat about how the cultures of cannabis and alcohol are changing, what inspired Mehrnush when creating the Soberish aesthetic, and how Mehrnush works with her vendors and team members.

What’s Inside:

• What inspired Mehrnush to create Soberish.
• The inspiration behind the Soberish aesthetic.
• How Mehrnush works with vendors and team members.

Mentioned In This Episode:
Soberish Website
Connie n Jack on Instagram
Soberish on Instagram
https://florahempspirits.com/
https://www.betterrhodes.com/products/zeero-sangiovese
https://drinkdesoi.com/
https://drinkallay.com/
https://notpot.com/
https://www.drinkcantrip.com/
https://kaempathogenics.com/