Dale Rhodes

SVP Katin USA

Dale’s path to success began at 17 years-old, when he worked in the retail industry at MGA (Guess Jeans), Camp Beverly Hills, and Val Surf. It came naturally for him to style celebrities and work directly with clients. It was then – during the hot trend of Guess in the 80s – that Dale paved the way for his future accomplishments in the apparel industry.

During his off hours, Dale was getting noticed on the surfing circuit and began traveling the world on surf trips, winning the NSSA Non Student Men’s Division in 1985 and Master’s Division in 1995. During his travels, he always had an eye on global trends.

In 1992, after discovering an ability to help retailers market their brands, Dale founded 215 Marketing Group. Coupling his knowledge of the surf culture and retail, Dale sold a host of surf products and options to a large majority of Southern California retailers.

Hurley recruited Dale in 2000, where he honed his experience and connected retail with the surf culture, representing women’s and men’s collections in surf, boutique, and department stores throughout Southern California.

In 2007, Dale moved on from Hurley to launch his own line and collections, Best Collective, which are found in high-end boutiques such as Fred Segal and Lasc. Additionally, he is founder of Private Label Apparel (PLA) with a clientele of better retailers, startups as well as corporate accounts for promotional items.

With a breadth of knowledge in marketing and management in the ever growing industry, Dale offers a link between the creative and influential action sports market; boutique; and youth market with industry leaders and corporate accounts.

In addition, his sales planning, budgeting, sales concept development, distribution platforms, strategic planning, and execution of goals gives a great product a chance at great success.

WALK ON WATER http://www.awalkonwater.org