Jamie Carl

Owner / Founder Serge + Jane

I'm Jamie Carl, Owner + Founder of Serge + Jane in Mpls, MN. S+J is a Lifestyle Boutique featuring Men's, Women's, Kids, Pets, Vinyl, Home + Gifts in our 3 story shop, (4 including our open air rooftop where we host fashion shows, trunk shows, pop-ups + always a DJ + dance party)!

I spent the first 15 years of my career in Retail at Target Corporation. I started there in Merchandising in Girls Toys, then was promoted to a Buyer position in School Supplies and Home Office. I then moved into the Marketing Team, first in a Licensing role and then into Advertising for Apparel & Accessories. I spent my last 9 years there working on and leading the Internal Events Team. I was responsible for Board Meetings all the way up to 10,000 person National Team Meetings with guest speakers, musicians, fashion shows and more!

I left my role at Target when we couldn't balance two big jobs within retail in one family and took the opportunity to stay home with my two young boys for several years. I was Room Parent, co-chaired school fundraisers and cheered my boys on from the sidelines at all their soccer, basketball and lacrosse matches, all while fine-tuning my vision for the shop and "visually re-merchandising" my house for each holiday!