Best known as rapper/actor Bow Wow’s mother and manager for most of her career, Teresa Caldwell and her personal style were thrust onto the stage of the public eye when her son became the biggest child star in music and film.
Suddenly in the company of celebrities, pop culture influencers and other fashionistas, Teresa quickly realized that there were women who truly appreciated her fashion sense and aspired to her unique style. In 2012, Teresa decided to share her own personal taste in fashion, launching an online boutique ‘thetasteboutique.atl’ on Instagram, now with more than 43,000 followers.
Having seized an opportunity to occupy the only fashion-focused retail space at The Interlock, a new $450 million retail, office, entertainment and hotel development in west midtown Atlanta. Teresa is poised to bring her unique style to a brick-and-mortar lifestyle brand, aptly called The Taste Boutique.
In addition to discovering curated apparel, home décor and gifts at The Taste Boutique, shoppers will also find Teresa’s own line of ‘TASTE’ lip gloss, as well as her inspirational autobiography, I Once Was Her, which was released on June 26, 2020.
Here, Teresa walks us through her incredible career journey from her celebrity stylist days to starting up her retail empire. She shares all the details on how she curates the vibe in her store and how she switched her strategy when she moved store locations. Teresa also discusses how she decides which gifts to sell in her store, the importance of top-notch customer service, and upcoming fashion trends to look out for.
What’s Inside:
Teresa’s experience as a celebrity stylist
How Teresa curates the vibe and experience in her store
Upcoming fashion trends to watch
