Jazmin Montalvo is the passionate owner of Frida Bae Co., a vibrant brick-and-mortar boutique where creativity and culture intertwine. As a mother and bonus mom to four daughters, Jazmin is dedicated to raising strong, fearless, and outspoken women, infused with pride in their Mexican heritage.
Jazmin's journey to entrepreneurship was shaped by her deep-rooted creativity and love for art, prominently displayed on the boutique's walls through her own artwork. Her career began in nursing, earning a Bachelor of Science in Nursing in 2016 and later a Masters in Nurse Leadership in 2021. However, the challenges of working on the frontlines during the COVID-19 pandemic prompted a pivotal shift in her life.
In October 2022, Jazmin realized her dream with the opening of Frida Bae Co., a size-inclusive women's boutique offering an array of customized products including jewelry, home decor, and apparel like t-shirts and wood signs—all handmade with love. Through her boutique, Jazmin continues to celebrate her culture and empower others to embrace their roots while pursuing their passions.
In part one of this conversation, Jazmin shares the adventure of moving into a new retail space. She walks through her journey of becoming a nurse and her transition to boutique ownership. Jazmin also shares her experience at Dallas Market Center, how she built an amazing table from scratch (with no experience!), what life was like working in nursing during COVID, and more.
What’s Inside:
Jazmin’s transition from nursing to retail
What it was like working in nursing during COVID
How Jazmin’s immigrant parents influenced her career journey
