Liz Ferreira’s mom Beth started floral and gift shop Sweetbay out of her home when her two children were small. Over the years, her business has taken her to several brick-and-mortar shops, retail cooperatives and studio design. Her creative vision is the backbone of Sweetbay, as her merchandising inspires clients and shoppers across the Massachusetts north shore.
Liz joined forces with her mom after the birth of her second child. Not only was she raised in the school of Sweetbay, she brings many years of retail and customer service management to the shop. Liz loves collaboration with other creatives as well as working with clients to bring their visions to life. She looks forward to bringing in the next generation of Sweetbay clientele through exciting workshops, networking, and encouraging new trends in buying.
Community is the heart of the Sweetbay business. Both graduates of Wakefield High School and lifelong Wakefieldians, Liz and Beth, are passionate about owning and operating their business in their hometown.
Here, Liz shares her journey from working for one of Boston’s premier floral design and event companies to working alongside mom at Sweetbay. She shares the experiences that shaped her customer service philosophy and how she selects products for their retail space. Liz also talks about incorporating vintage pieces into her inventory, how she lures shoppers onto the second floor of her space, her strategy for buying at shows, and more.
What’s Inside:
Liz’s career journey and what led her to Sweetbay
How Liz incorporates vintage into her merchandise
Liz’s strategy for buying at shows
