COVE is the realization of interior designer Shelly Van Rozeboom’s lifelong dream to create a boutique that offers interior design services alongside a hand-selected assortment of vintage finds, artfully crafted jewelry, plush textiles, home accessories, and customizable furniture, all inspired by the beauty of the
Central Coast and the lifestyle of California.
Located in the heart of Pismo Beach, COVE provides its community access to the design services of nationally recognized design firm, Van Rozeboom Interiors. Whether you need help with space planning or would like to custom design your own furniture, the experienced team at COVE will provide you with
their expertise and the support necessary to make your vision a reality.
Here, Shelly shares all about how she opened her store and how it’s grown over the years. She shares how she integrated her interior design business with the store and how it all works. Shelly also discusses what it was like to operate over the pandemic, how she maintains a work-life balance, how she manages the store, and much more.
What’s Inside:
How Shelly integrated her interior design business and retail store
How Shelly manages her store and trains employees
Shelly’s advice for designers considering opening a store
