When Missy lost everything in the 2008 recession, she almost lost all hope. She was broke, had 3 kids, and had just moved again. One day, her youngest was running through the kitchen and playfully yanked on the dish towel she had just hung up to dry on the oven, and it of course fell to the floor, which meant more laundry. She thought to herself "If I can't control anything else in my life, I'm going to control this F*&%ing towel!"
Remembering that Grandma used to make a hand towel that had a button to keep it on the oven door, she asked herself "why don't they make dish towels I can actually use everyday that stay put?" And, Voila!, the Hang Tight Towel® was born.
She began selling them at local farmers' markets and then eventually started selling them on Etsy, always having people return for more! Then in 2014, after a customer requested she make a towel with "red" fabric on it only to complain that it was the wrong "red" when she returned to buy it, Missy decided to take all of the red towels and print funny sayings on them with the F%*K word. She was worried that she might kill her business by doing this. It was a risk, but it made her chuckle every time to make one of these new kinds of towels and she had to see if anyone else felt as she did. She put these new towels out for sale at the next event and they SOLD OUT! So, she began printing more funny sayings with her twisted sense of humor on the towels and the business really started to grow.
Twisted Wares now makes all kinds of products including cocktail napkins, stickers, cosmetic bags, along with kitchen and bathroom textiles, and they all will make you chuckle. Plus, we're a stickler for quality and function. We like to say "We put the FUN in FUNCTIONAL"!
So, as losing everything has taught Missy, all you can do is laugh and not take yourself too seriously. We hope that our products are a reminder of that, whether you buy our products for yourself or give them as gifts, we want to make you smile.
Website: https://www.twistedwares.com/
Social Media
Instagram: https://www.instagram.com/twistedwares/
Facebook: https://www.facebook.com/TwistedWaresHome/
Pinterest: https://www.pinterest.com/twistedwares/_shop/
TikTok: https://www.tiktok.com/missymadewellofficial
Download Episode on your preferred channel here:
https://linktr.ee/theretailwhorepodcast
#podcast #femalepodcasters #retail #lessons #retaillife #windowdisplays #fashion #storedisplay #merchandising #retailmerchandising #retaildisplay #design #display #visualmerchandising #storedesign