Jocelyn Songco is the founder and owner of Yarn Farm Kingston, a yarn shop and wine bar in New York's Hudson Valley, two hours north of NYC. Prior to Yarn Farm, Jocelyn worked at a private foundation for over a dozen years, investing in social entrepreneurs in emerging markets, primarily in Africa in the
agriculture sector, as well as a handful of years in for-profit finance in NYC. She went to grad school and business school in NY (Columbia) and college in LA (UCLA), grew up in NJ, and is a first-generation Filipino-American.
Jocelyn's been passionate about fiber arts, knitting, crochet, spinning, weaving and sewing, for most of her adult life. Working with entrepreneurs in her prior career inspired her new foray into the retail and hospitality sector in this hybrid business. The wine bar is superbly managed by Jocelyn's boyfriend
Todd. Together they create and offer a welcoming shop and gathering space that appeals to new and experienced fiber artists and curious creatives from the local community and weekenders. Jocelyn and Todd live close to Yarn Farm (4 min drive; 8 min kayak ride) with their two pugs, Zorro and Omni.
Here, Jocelyn shares the story of how the Yarn Farm business and brand were created and what led her and her partner to start things up. She dives into the details of the fixturing in her space, how she approached the design, and how she sources products. Jocelyn also shares how she set up the wine bar portion of her business, her budgeting process, and how she came up with the name Yarn Farm.
What’s Inside:
How Jocelyn created the Yarn Farm business and brand
Jocelyn’s approach to store design and fixturing
How Jocelyn set up the wine bar portion of the business
