For all of us who are merchandisers, Amy Meadows has the dream career. She has over 25 years of experience in window display, visual merchandising, and event planning.
Recognized nationally in her field, Amy has reinvented traditions and reinvigorated business for both major retailers and independent businesses. From big boxes to boutiques, she helps businesses explore and leverage tools to attract customers and drive sales. Amy helps her clients align their storefronts, signage and displays to work together to build their brand and increase revenue.
As a designer, Amy uses her background in theatrical set design to bring a sense of whimsy and drama to her installations, maximize visual stimulation and develop cost-saving display strategies. Through consulting, she creates best practices, methodologies, and practical strategies for a wide range of visual initiatives and outcomes.
Additionally, Amy has created course content to inform and inspire the next generation of designers, with an emphasis on relevance in a changing retail landscape. Amy’s also a public speaker, and she conducts seminars specializing in time and cost-effective display solutions for independent retailers and business districts.
Here, Amy and Michelle dive into Amy’s background, including stories from her time working at Marshall Field’s and Macy’s. Amy also shares the similarities between set design and merchandising and how her work is influenced by her theater experience. The discussion also includes how Amy incorporates customer experience data into her work, the art of visual merchandising, and how displays reflect a company’s brand.
What’s Inside:
How Amy’s theater background influenced her work in merchandising
Amy’s insights into the art of visual merchandising
Why displays are a big reflection of your brand
