Videos

April 23, 2025

PR FOR A NEW AGE WITH GLORIA CHOU

Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR…

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April 23, 2025

Crafting Effective Email Openings- Personalization and Relevance

In today’s episode, I’m chatting with PR expert Gloria Chou on everything from pitching your product to breaking free from “bro marketing”. We also dive into making spaces more inclusive and her experience with psychedelic-assisted therapy. You don’t want to miss this one – listen now! #PodcastPreview #GloriaChou #SmallBusinessPR #PRTips…

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April 18, 2025

Embracing the Gift Schedule- Storytelling and Discovering the Jewelry Line

Had an amazing chat with Marrin Costello on yesterday’s episode! She shared how resilience and quick thinking helped her navigate a hurricane and transform her business. Tune in for some powerful life lessons! #PodcastEpisode #MarrinCostello #JewelryWithPurpose #WomenInBusiness #CreativeEntrepreneur #FashionPodcast #StyleIcon #BehindTheBrand #FemaleFounder #JewelryDesign #LuxuryLifestyle #BusinessJourney #FaithAndFashion #BossTalks #InspiringWomen #PodcastInterview #Design…

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April 16, 2025

STARTED WITH A BEAD KIT, NOW WE’RE HERE WITH MARRIN COSTELLO

Marrin Costello is an American businesswoman, designer, and brand architect. Her career as a creative began at age seven, after receiving a bead kit for Christmas. Selling her creations at local San Francisco Bay Area craft fairs and local boutique retailers while in grammar school, Costello's love for both business…

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April 16, 2025

My Journey into Jewelry Design

In today’s episode, I’m chatting with the incredible Marrin Costello! From making jewelry as a hobby to running her own successful brand, Marrin shares her inspiring journey in the fashion world. We dive into how she balances work and life, how her faith keeps her grounded, and the latest trends…

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April 11, 2025

The Crazy Startup Experiment That Defied the Odds

#PodcastComingSoon #ShopSmall #TheLocavoreGuide #SupportLocal #IndieRetail #LocalBusinessLove #CommunityMatters #NYCShops #LocavoreLife #WomenInBusiness #RetailStories #ShopLocal #SlowLiving #RetailLove #SmallBusinessSupport #Design #Display #Merchandising #VisualMerchandising #RetailAdvice #SmallBuisness #SmallBuisnessAdvice #RetailTips #RetailStore #Mcdesigncollaboration

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April 10, 2025

Designing the Store Layout and Shelving

Join me as I chat with Caroline Weaver, a former specialty shop owner and creator of The Locavore Guide. She’s sharing all the lessons she learned from her retail journey, why she’s passionate about supporting independent shops, and her unique bicycle-powered sourcing strategy 🚲. We dive into her approach to…

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April 9, 2025

THROUGH THE LENS OF A LOCAVORE WITH CAROLINE WEAVER

Caroline Weaver is an obsessive shopper, former specialty shop owner, and creator of The Locavore Guide. During her years as a shopkeeper, she yearned for a resource to help others understand what it actually means to "shop small" and to share information about why it’s better for everyone. In a…

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April 4, 2025

Driving Customer Traffic to the Back of the Store

#Podcast #RetailTalk #ThatsSoAndrew #SmallBiz #GiftShop #EntrepreneurLife #RetailSuccess #PopUpShop #ShopSmall #WomenOwned #BusinessGrowth #RetailRevolution #SupportSmallBusiness #Design #Display #Merchandising #VisualMerchandising #RetailAdvice #SmallBuisness #SmallBuisnessAdvice #RetailTips #RetailStore #Mcdesigncollaboration

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April 2, 2025

THE HOLIDAY POP-UP BREAKDOWN WITH ANDREW FEGLER

Andrew Fegler is the brains and beauty behind That’s So Andrew, the sassy gift brand for the girls, gays, and theys. He’s been sailing the entrepreneurial seas for over a decade and has gone from manufacturing to having a brick & mortar to creating an exclusive wholesale brand. Now, he’s…

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April 2, 2025

Transforming a Prada Store from Christmas to Regular

Just wrapped up an amazing convo with Andrew Fegler, the genius behind That’s So Andrew! We talked all things pop-ups, budgeting, and turning a seasonal biz into a year-round success. This one’s packed with insider gems—don’t miss it! Tune in now!

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March 26, 2025

INTRODUCING... SHELF TALK WITH CO-HOST SUSAN ESAYIAN!

Welcome to Shelf Talk: a brand new, add-on segment inside the Retail Whore Podcast! In this new once-a-month segment, Michelle and co-host Susan Esayian dive into all things merchandising and design. Both Michelle and Susan have strong backgrounds as buyers and merchandisers in retail and wholesale gifts. On Shelf Talk,…

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March 22, 2025

Shelf Talk with Michelle and Susan

We’re so excited to introduce Shelf Talk—our brand-new monthly series on The Retail Whore Podcast! 🎙✨ Join me, Michelle Sherrier and my amazing co-host, Susan Esayian, as we dish on all things design, merchandising, and retail trends. From jaw-dropping displays to what’s working (and what’s not) in stores, we’re bringing…

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March 21, 2025

Exploring the Various Aspects of an In Store Visit

#RetailSuccess #PodcastTomorrow #RetailSmartGuys #RetailTips #SmallBusinessGrowth #RetailStrategy #InventoryManagement #MarketingTips #RetailConsulting #EntrepreneurLife #RetailIndustry #PodcastEpisode #BusinessGrowth #Design #Display #Merchandising #VisualMerchandising #RetailAdvice #SmallBuisness #SmallBuisnessAdvice #RetailTips #RetailStore #Mcdesigncollaboration

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March 19, 2025

GETTING RETAIL SMART WITH DAN JABLONS

Dan Jablons heads up Retail Smart Guys, a premier consulting company for independent retail. Dan studied at the Ohio State University, where he graduated with a Bachelor of Science in Marketing and Production. Throughout his career, he’s worked with big-name retailers like Walmart, Target, JC Penney, American Apparel, Betsey Johnson,…

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March 19, 2025

Fostering Genuine Customer Connections in Retail

Had an amazing convo with Dan Jablons from Retail Smart Guys! We talked about open-to-buy, email marketing, tariffs, and how retailers can boost profits. 💰 If you're in retail, this one's a must-listen! Tune in now!

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March 14, 2025

Designing a Charming and Characterful New Store in

#Podcast #HomeDesign #LilyAndMarigold #InteriorInspo #AffordableDesign #WomenInBusiness #SmallBizOwners #HomeDecorLovers #DesignOnABudget #ShopSmall #Design #Display #Merchandising #VisualMerchandising #RetailAdvice #SmallBuisness #SmallBuisnessAdvice #RetailTips #RetailStore #Mcdesigncollaboration

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March 12, 2025

Closing Down a Retail Store Preparing for the Mov

Mary Bligh & Jessica Giancotti of Lily & Marigold Home + Design are back! We’re chatting about their wild holiday season, moving their retail store, managing inventory, and how they stay competitive against big brands. Don’t miss this one! 🎧 Listen now

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March 12, 2025

YOUR HOME, YOUR STORY WITH MARY BLIGH AND JESSICA GIANCOTTI

Mary Bligh and Jessica Giancotti are lifelong friends and passionate designers with over 20 years of combined experience. Together, they founded Lily & Marigold Home + Design on a shared belief: women can thrive in their careers, embrace motherhood, and create beautiful, functional spaces that truly feel like home. Mary…

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March 7, 2025

Candlestick Displays and St Patrick's Day Decor

#PodcastEpisode #Sweetbay #FloralDesign #RetailLife #SmallBusiness #WomenInBusiness #MotherDaughterTeam #ShopLocal #RetailSuccess #CreativeEntrepreneur #FloristLife #RetailTrends #CommunityDriven #SupportingSmallBusiness #BehindTheScenes #Design #Display #Merchandising #VisualMerchandising #RetailAdvice #SmallBuisness #SmallBuisnessAdvice #RetailTips #RetailStore #Mcdesigncollaboration

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March 5, 2025

Trusting My Gut Curating a Unique Store Experienc

Liz Ferreira joins me to share her journey from big Boston events to working with her mom at Sweetbay! We talk about mixing vintage finds with florals, getting customers upstairs, and smart buying tips. Don’t miss this one! Listen now 🎧✨

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March 5, 2025

HOMETOWN SWEETNESS WITH LIZ FERREIRA

Liz Ferreira’s mom Beth started floral and gift shop Sweetbay out of her home when her two children were small. Over the years, her business has taken her to several brick-and-mortar shops, retail cooperatives and studio design. Her creative vision is the backbone of Sweetbay, as her merchandising inspires clients…

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Feb. 27, 2025

Constructing a Puzzle- Building Risers for Fantasy Pets

#RetailTalk #MerchandisingMagic #VisualMerchandising #RetailDesign #CreativeStyling #BehindTheScenes #RetailLife #PodcastLovers #RetailInspo #StoreDesign #RetailExperts #RetailStrategy #RetailTrends #RetailSuccess #Design #Display #Merchandising #VisualMerchandising #RetailAdvice #SmallBuisness #SmallBuisnessAdvice #RetailTips #RetailStore #Mcdesigncollaboration

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Feb. 27, 2025

Reflecting on My Rewarding Retail Experience

Join me, Dave Sherrier, Ronald Carter, Susan Esayian, and Jessica Young as we dive into the creative magic behind the CMA show! 🎨✨ From last-minute surprises to pulling off stunning displays, we share the twists, turns, and teamwork that made it happen. Tune in now!

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